Garden Bar

This project was all about the glow-up. What started as a scrappy, sun-faded patch of cobblestone in Lower Manhattan was reimagined into a one-summer-only hotspot at the entrance to the Seaport. Set on a pedestrian street just steps from The Rooftop at Pier 17, it became the go-to for frozen cocktails before and after the show.

Deliberately positioned as a “lower-brow” counterpoint to the Seaport’s more polished offerings, Garden Bar brought bodega energy—familiar, unfussy, and full of swagger. Frozen drinks were the headliners, hyped with the same boastful pride New Yorkers reserve for their favorite slice shops: “original,” “best,” “legendary.”
Cold. Bold. Impossible to ignore.